Glossary
A comprehensive overview of key concepts and terminology
A
Active User
Activity Feed
API (Application Programming Interface)
API Token
API vs SDK
App Engagement
App Monetization
App Personalization
App Retention
App Store Optimization
B
Brand Advocate
C
Chat API
Chat as a Service
Chat Channel
Chat SDK
Chat Widget
Churn Rate
Community App
Community Platform
Community SDK
D
Daily Active User (DAU)
Deep Linking
E
Engagement Rate
I
In-App Chat
In-App Community
In-App Feedback
In-App Notification
In-App Purchase
In-App Subscription
Interaction Rate
L
Live Streaming
Low Latency
M
Mobile Marketing
Monthly Active User (MAU)
N
Native Advertising
O
Omnichannel Communication
Online Community
P
Push Notification
R
Real-Time App
Real-Time Messaging
Retention Rate
S
SDK (Software Development Kit)
Session Length
Social as a Service
Social Commerce
Social Features
Social Feed
Social SDK
U
User Acquisition
User Engagement
User Experience
User Retention
User Stickiness
V
Vertical Social Network
Video SDK
W
WebSocket
Weekly Active User (WAU)
White Label Chat
White Label Social Features
White Label Social Network