SmartFit is the third-largest gym chain in the world and the largest in Latin America, and it has spent the last few years turning its app into a retention engine rather than a companion to its physical locations. Rodrigo Martins, GM of Products at SmartFit, shared how the company approached in-app engagement in a conversation with social.plus at AGS São Paulo. What SmartFit teaches us about in-app engagement holds lessons for any product team building it into an app.
