Stories and Clips are short-form content formats designed for fast consumption and high engagement. Stories are typically ephemeral and time-bound, while Clips are short, scrollable videos built for continuous discovery. Together, they give users expressive tools to share moments, highlight experiences, and consume content in a dynamic, visual way inside your app.
Short-form content fits modern user behavior and reduces friction to engage.
Stories and Clips lower the barrier to sharing moments and creativity.
Visual formats keep users exploring, watching, and returning.
Short videos highlighting products, features, or drops.
Bite-sized exercise demos or training moments.
Ephemeral stories capturing travel moments and experiences.
Short replays of key moments, goals, or plays.
Ephemeral photo and video updates that expire after a set time.
Short, vertical videos optimized for continuous discovery.
Stories and clips are tied to user profiles for identity and followability.
Quick emojis and lightweight interactions.
Direct responses that keep conversations flowing.
Measure views, completion rates, and engagement.
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