How to Build a Community That Shows Up: Events and Livestream in Practice

Most platforms have a community. Few have one that actually shows up.

The platforms that retain best are not the ones with the most features. They are the ones with the most moments. Recurring, scheduled, live moments that give members a reason to show up at a specific time, together, with anticipation.

In this session, Jack Gao (Product Manager) and Bam Esharoe (Product Marketing Manager) will take you inside the thinking behind Events on social.plus: what makes Events necessary and what it looks like across industries. You will also get a walkthrough of the full lifecycle and walk away knowing how to run it well.

What we will cover:

• Why Events Matters
• The Problem with Passive Communities and External Tools
• Industry examples from fitness, retail, fan communities
• A live demo of the full Events and Livestream lifecycle on social.plus
• The playbook: cadence, format matching, and the three metrics that tell you if it is working

If engagement in your community feels inconsistent, this session gives you the product thinking and playbook to fix it.