"Whether visitors are discovering The Ring for the first time or are returning longtime supporters, the new features deliver a smoother, more inspiring experience that matches the energy and legacy of the brand. This relaunch reflects who we are now, and where we’re going."
Often referred to as The Bible of Boxing, The Ring Magazine has been a cornerstone of boxing journalism and rankings since its first issue in 1922. With over a century of legacy and a dedicated global audience, The Ring continues to set the standard for authoritative coverage of the sport. In response to a rapidly evolving digital landscape, the brand has relaunched its online presence to better serve modern boxing fans while preserving its rich history.
<sprscript-green>The Challenge<sprscript-green>
Modernizing a legacy brand without losing its soul
With a legacy rooted in print, The Ring faced the critical challenge of adapting to a digital-first audience. Their previous website lacked modern functionality and failed to offer the level of interactivity today’s sports fans expect. Navigation was dated, the platform didn’t support meaningful user engagement, and it didn’t reflect the brand’s position as a leader in boxing media. As the team worked to bring The Ring into a new era, creating a space where fans could actively engage with the sport and each other became a top priority.
<sprscript-green>Why social.plus<sprscript-green>
Choosing a community engine that could keep up with the fight
To bring the community element of its platform to life, The Ring selected social.plus to power the fan interaction layer of its relaunch. social.plus offered a proven, ready-to-integrate SDK that made it easy to embed dynamic, real-time community features directly into the redesigned site. The decision was driven by social.plus’s flexibility, ease of implementation, and strong focus on engagement — key criteria for building a truly interactive boxing destination.
<sprscript-green>Implementation & Use Case<sprscript-green>
Rolling out a modern fight night forum
In close collaboration with social.plus, The Ring implemented a robust community experience called fanzone, designed specifically for boxing fans. With social.plus’s SDKs, they introduced features like threaded discussions, polls, and debate forums, enabling fans to talk about recent fights, speculate on upcoming matchups, and participate in ongoing boxing culture. The integration aligned seamlessly with the broader platform overhaul, supporting The Ring’s vision for an immersive and community-driven digital experience.
<sprscript-green>Results & Impact<sprscript-green>
A strong foundation for engagement
With the launch of the new RingMagazine.com and its accompanying mobile app, fans can now access a range of interactive features centered around the sport they love. The community section, powered by social.plus, is one of the most distinctive upgrades — giving fans a dedicated space to discuss, vote, share opinions, and participate in trivia and other interactive elements. It’s a key part of The Ring’s commitment to not only inform but involve its audience in shaping the future of boxing conversation.
<sprscript-green>Future Plans and Conclusion<sprscript-green>
Looking ahead to more rounds
Following the relaunch, The Ring is focused on continuing to evolve its platform and deepen engagement with fans. The community experience will remain central to this growth, with plans to explore new interactive formats and enhancements. With social.plus as a foundational partner for community features, The Ring is well-positioned to keep its legacy alive while embracing the future of sports media.
