Why brands are bringing short-form video inside their apps

Short-form video is no longer just for social feeds. It is becoming part of the product experience.

As users grow more comfortable with vertical, swipeable content, product teams are starting to integrate this format directly into their apps. Not just as content, but as a new way to drive engagement, trust, and participation.

In this live session, we will explore how teams are moving short form video into their own platforms, and how this shift changes the role video plays in user journeys. We will look at the balance between community-led and creator-led content, and how both work together to spark participation and sustain engagement. You will see how vertical video can fit seamlessly into onboarding, product discovery, and loyalty loops.

Join Bam Esharoe (Product Marketing Manager) and Amadeus Noren (VP of Marketing) as they dive into:

• The shift from social video to in-app vertical video
• The role of community-led video and how it complements creator content
• Vertical video as the core experience layer across onboarding, discovery, and repeat engagement
• Use cases across ecommerce, travel, and fitness

If you are building in-app experiences and want to integrate video in a way that drives participation, loyalty, and long-term growth, this session is for you.